iSawToday – The Coolest Thing I Saw Today on the Web

While some of you might think my lack of writing is due to mourning the demise of LOST, it’s not.  It’s been a busy summer transitioning to a new role as the COO of an online sports game company and landing some big, new deals for RecipeBridge.

Aside from that mtn. biking, lots of tennis, and sailing on Lake Michigan consume most of my time.  One of my good friends sent me a link that was just too awesome not to write about so here I am.

Snow.com has created not only one of the most beautiful homepages I’ve seen recently but one that displays a video detailing how social, mobile, and web technologies can be combined to do something just flat-out awesome.

1. Identify a niche that has existing, natural community and apply technologies to compliment (not replace) typical mountain communication.  Have you ever been on the mountain and wondered where everyone else was?

2. Engage those a degree away from the primary community, lodgers, parents, and children. Businesses including mine, have so much going on we can barely engage one community let alone reach secondary networks.  This video shows how well-thought-out technology can make this a snap.  This video shows not only the skiers and boarders engaged but friends back in the lodge can locate and communicate with friends.  Parents can monitor their children on a dedicated children’s version of the site and on and on.

Check it out:

http://www.snow.com/epicmix/home.aspx

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